Cheviot Company Ltd.
Client: Manufacturing and Industrials
Scope of work: Brand Strategy, Brand Identity and Communication Collaterals
Industry: Pharmaceutical & Health
Formed in 1879, Cheviot Company Ltd is an Indian manufacturer, supplier, and exporter of jute yarns and fabrics. They wanted to refresh their old brand identity and build a new, sophisticated, and relevant brand presence that resonated with their standing as one of the top five jute industries in India.
Keeping the company culture and beliefs in mind, we redesigned their brand language to make it align with their future vision.
Challenging as it initially seemed to renew the branding elements while restoring its integral components, it was an interesting process to study Cheviot’s core values and brainstorm on ways to depict them visually.
Forage
The structure of the symbol was derived from Cheviot’s old logo which was inspired by the three-leaf clover and the entwining of jute. The new logotype is a celebration of its strong heritage: where the three circles reinforce the company’s values of strength, boldness, and confidence.
The primary colour is borrowed from the star in the Indian flag used during the British Raj. The colour palette includes a shade of navy with hints of ivory keeping it royal, clean and simple.
Their new wordmark was also designed to be flexible and adaptable for its many different applications. The renewed simple and minimal brand language was seamlessly carried throughout the initial print and digital brand activation elements.
Desserts are like an escape from the reality. It is suppose to be a unforgettable indulgence and so no one wants to compromise on either the taste, ingredients, look or anything else. They want the full package. Consumers feel consuming plant-based food is a compromise, they feel that the taste is not the same and only people who can’t consume regular desserts opt for vegan ones.
But with Ode To Gaia, it wasn’t true. Infact, if consumers didn’t know that the product was plant-based they would have never guessed it.
